Key takeaways: Ad executives think social media is overhyped. Advertising on social media & user generated content sites is risky. From the “2008 Prospects for Media Mergers and Acquisitions” survey released by AdMedia Partners. The doubts about the growth prospects…
According to the BIGresearch Simultaneous Media Survey this is how U.S. bloggers stack up against the national average (adults 18+). Slightly younger [37.6 years old vs 44.8 years old] Slightly better edicated [14.3 years vs 14.2 years] Slightly lower income…
Nearly one-quarter of Americans do not have access to the internet according to a study released last month by by the Pew Internet & American Life Project and the Graduate School of Library and Information Science at the University of…
MySpace.com averaged 76.35% of all US visits in 2007* among a custom category of 53 leading social-networking websites, followed by Facebook.com, Bebo.com and BlackPlanet.com with 12.57%, 1.24% and 0.87%, respectively, according to Hitwise. The remaining 49 social networking websites in…
What is the top reason for dumping an agency? Lack of innovation. On January 14th the Chief Marketing Officer (CMO) Council released the findings of their annual Marketing Outlook survey. Below the positive findings regarding spending for 2008 was a…
Pew Internet & American Life Project released indicating that the number of internet users who visit video sharing sites is on the rise. Question: “Do you ever use the internet to watch a video on a video-sharing site like YouTube…
I’ve always thought a good marketing campaign should include a focus on getting the ad avoiders. Even if you don’t build your plan around them, you should spend some time focusing on what types of advertising & marketing vehicles (think…
$500 billion dollars are being spent on ads, more than half of that in the US On an average day, The Average American consumes: 6 hours of Television 2.5 hours of Radio 31 minutes of Internet United States is 6%…
eMarketer has issued these 10 prediction for 2008. Nothing particularly surprising about their assessment. I give the agree/disagree/no comment after each. Online ads stay resilient. [agree] Video surge slows. [disagree] Social network advertising hits $1.6 billion. [agree] Networking goes…
The payoff for kindness. Brownsville Texas: For nearly seven years Melina Salazar did her best to put on a smile and tend to the every need of her most loyal and cantankerous customer. read more | digg story