eMarketer has issued these 10 prediction for 2008. Nothing particularly surprising about their assessment. I give the agree/disagree/no comment after each.
- Online ads stay resilient. [agree]
- Video surge slows. [disagree]
- Social network advertising hits $1.6 billion. [agree]
- Networking goes beyond MySpace and Facebook. [agree]
- YouTube decides the election. [disagree / they (you tubers) are tethered to their computers, they won”t venture out on election day in significant numbers to decide the election.]
- Beijing Olympics pumps ad spend. [no comment]
- “Buy online, pick up in-store” becomes stock feature. [agree]
- Movie downloads go mainstream. [it should, but I don”t know if it will]
- Music marketers roll out new business models. [they should, but I don”t know if they will]
- Dynamic ads heighten gaming revenue potential. [anything is possible]
They also project an increase in online advertising, “marketing executives will gravitate toward the internet, looking for more measurable ad formats to buttress their positions.”
In addition, eMarketer sees a increase in online video ad spending.