Ad Avoidance & Marketing Campaigns

I’ve always thought a good marketing campaign should include a focus on getting the ad avoiders.  Even if you don’t build your plan around them, you should spend some time focusing on what types of advertising & marketing vehicles (think experiential) can be used to reach them.  Those insights will help focus any campaign.

Ad Avoiders

1 comment

  1. Suzan24k

    Wow! I’m not a marketing expert, but this is so true. I always wondered why eyeball counts and the like don’t seem to factor in the blind!

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