U.S. Internet Access
Nearly one-quarter of Americans do not have access to the internet according to a study released last month by by the Pew Internet & American Life Project and the Graduate School of Library and Information Science at the University of Illinois at Champaign-Urbana.
Those without access to the Internet tended to be older, less affluent and less well educated.
The numbers breakout out into the following groups:
- Broadband @ Home: 55%
- Dail-up @ Home: 13%
- Broadband @ Work: 9%
- No Access: 24%
The survey was made up of 2,796 respondents, ages 18+ ; percents do not add up to 100% due to rounding.
Social Network Traffic
MySpace.com averaged 76.35% of all US visits in 2007* among a custom category of 53 leading social-networking websites, followed by Facebook.com, Bebo.com and BlackPlanet.com with 12.57%, 1.24% and 0.87%, respectively, according to Hitwise.
The remaining 49 social networking websites in the custom category accounted for 8.97% of US visits, Hitwise said.
* Data is based on averaging the monthly market share of US visits from Jan. 2007 to Dec. 2007.
[via Marketing Charts]
Agency Turnover
What is the top reason for dumping an agency? Lack of innovation.
On January 14th the Chief Marketing Officer (CMO) Council released the findings of their annual Marketing Outlook survey. Below the positive findings regarding spending for 2008 was a piece of information I found interesting about agency turnover.
Marketers reported significant agency turnover in 2007 with advertising (41 percent), web design (38 percent) and public relations (26 percent) firms most frequently changed in 2007. Special markets (e.g. ethnic), demand generation, hosted services/solutions and sales promotion had the lowest incidence of substitution.
The need for global scale and size did not seem to be a factor in agency switches. Rather, performance issues were the most prevalent reasons for swapping out agencies in 2007. These included:
- Lack of innovation
- No value-added thinking
- Poor creative
- Quality of work
- Results and deliverables
Online Video Usage Numbers
Pew Internet & American Life Project released survey numbers indicating that the number of internet users who visit video sharing sites is on the rise.
Question: "Do you ever use the internet to watch a video on a video-sharing site like YouTube or GoogleVideo?"
Answer(s): [Ever / Yesterday / Have Not / Don't Know]
- 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site "yesterday," the day before they were contacted for our survey. A year ago, 8% had visited such a site "yesterday." Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.
In addition, they asked:
A) If they had ever recorded their own video.
- 22% Yes
- 77% No
B) If you record your own video, do you ever post your videos on the internet.
- 14% Yes
- 86% No
These results come from a survey of 2,054 American adults (age 18 and older) conducted between October 24 and December 2, 2007. The number of internet users asked the video-sharing question was 1,359. The margin of error on the sample of internet users is plus or minus 3 percentage points.
Ad Avoidance & Marketing Campaigns
I've always thought a good marketing campaign should include a focus on getting the ad avoiders. Even if you don't build your plan around them, you should spend some time focusing on what types of advertising & marketing vehicles (think experiential) can be used to reach them. Those insights will help focus any campaign.
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