Dell Go Boom or


are bloggers and messages boards trying to destroy capitalism.  The snowball effect caused by one incident being posted on the internet is quite remarkable. 

This isn’t the first time the blogosphere has been used as a means of attack, from Wal-Mart to George Bushblogs have become a vehicle for brand-bashing, personal attacks, political extremism and smear campaigns.    All it takes is pissing off one halfway creative person with an internet connection and you are in trouble. 

The lesson here is that savvy companies and individuals have to come up with a plan for mitigating the impact.  Hire PR firms, blog monitors, and invest in your own bloggers.  The best that you can hope for is to try to obfuscate the negative by adding to the noise.  Ahh, the internet, isn’t it lovely. 

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