I remember reading this back in July on MakretingCharts
. At the time it didn’t really register as anything more than mildly interesting, but with all the talk over the last month about engagement and brand value, I thought it was worth another look.
Though many big brands are diving headfirst into social networks with hopes of enhancing their image, an overwhelming 96% of employed consumers say their opinion of a product brand does not change if that brand has no presence on a social networking site, according to a study from WorkPlace Media.
When asked what appeals most about social networking, the leading response (89%) was that it “allows me to stay connected to friends/family.”
So, not having an account on a social media site isn’t a brand killer. Who knew? Seriously, it’s more important to find an appropriate outlet to engage your customers. It might be twitter or facebook OR it might be a forum board on your site or just a freaking contact form.
Don’t take this to mean that you should avoid social media, rather you should figure out if it’s a media outlet or an engagement platform for your brand.
Enough of this, time to go look at some lolcats