Blogging Stats


According to the BIGresearch Simultaneous Media Survey this is how U.S. bloggers stack up against the national average (adults 18+).

  • Slightly younger [37.6 years old vs 44.8 years old]
  • Slightly better edicated [14.3 years vs 14.2 years]
  • Slightly lower income [$55,819 vs $56,811]

Practically a dead heat with the median.

The ethnical breakout of bloggers versus national average:

  • White/Caucasian [69.7% vs 76.1%]
  • Hispanic [20% vs 14.8%]
  • African American [12.2% vs 11.4%]
  • Asian [3.7% vs 2.0%]

Of the 26% of U.S. citizen who indicate they blog at least occansionally:

  • Gender [53.7% Male – 46.3% Female]
  • Marital Status [44.7% Married]

[via MediaPost]

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