Gas prices are up and oil executives are once again testifying before Congress. Clearly, many politicians, pundits, and consumers lament the rising cost of gas. Before we join them in their chorus, let us take a step back and ask this question: Are gas prices really all that high?
Posted under Business, Environment, Life
This post was written by Junyor on April 22, 2008
Key takeaways:
From the “2008 Prospects for Media Mergers and Acquisitions” survey released by AdMedia Partners.
The doubts about the growth prospects for social media networks and user-generated content are not unreasonable, given that what makes them attractive to consumers also makes them very risky for advertisers who can’t predict the nature of the content that forms the context for their ads.
Content remains king, but the only ones selling for marketers are real content - not fluff. The noise with social media networks is only getting advertisers impressions - not a connection or a sale. Online should and can be a sale driver, much more valuable than an impression generator.
About the survey: ADMEDIA PARTNERS, INC. conducted its fourteenth annual survey of nearly 1,600 senior executives at leading media companies in December 2007 to elicit their iews on merger and acquisition activity among U.S. media companies in 2008. Executives from the U.S. and abroad, whose companies operate in a variety of media - many in more than one - responded to the survey.
This post was written by Junyor on April 22, 2008
According to the BIGresearch Simultaneous Media Survey this is how U.S. bloggers stack up against the national average (adults 18+).
Practically a dead heat with the median.
The ethnical breakout of bloggers versus national average:
Of the 26% of U.S. citizen who indicate they blog at least occansionally:
[via MediaPost]
This post was written by Junyor on April 20, 2008
