Brian Junyor The Blog

9Jan/081

Ad Avoidance & Marketing Campaigns

I've always thought a good marketing campaign should include a focus on getting the ad avoiders.  Even if you don't build your plan around them, you should spend some time focusing on what types of advertising & marketing vehicles (think experiential) can be used to reach them.  Those insights will help focus any campaign.

Ad Avoiders

Filed under: Life, marketing 1 Comment