Brian Junyor The Blog

Advertising Fast Stats

• $500 billion dollars are being spent on ads, more than half of that in the US
• On an average day, The Average American consumes:
  • 6 hours of Television
  • 2.5 hours of Radio
  • 31 minutes of Internet
• United States is 6% of world's population, and generates 60% of the world's ads.
• The eye travels across a page at a speed of 100 miles per hour.

Advertising is plagued by HKM - "Homogenized Kodak Moments". Campaigns across industries look the same and nothing stands out anymore. Marketers need to do a better job turning TV and radio into direct response vehicles. Consumers will go to websites and offer information about themselves (for free) if they're compelled by advertising.

Source: "How to Enter the Golden Age of Agency/Client Relationships." Steve Cone, Former Managing Director and Head of Advertising and Brand Management, Citigroup Global Wealth Management. ANA Agency/Client Forum, 07/19/07.

Ten Key Online Predictions for 2008

eMarketer has issued these 10 prediction for 2008.   Nothing particularly surprising about their assessment.   I give the agree/disagree/no comment after each.

1. Online ads stay resilient. [agree]
2. Video surge slows. [disagree]
3. Social network advertising hits $1.6 billion.  [agree]
4. Networking goes beyond MySpace and Facebook. [agree]
5. YouTube decides the election. [disagree / they (you tubers) are tethered to their computers, they won't venture out on election day in significant numbers to decide the election.]
6. Beijing Olympics pumps ad spend. [no comment]
7. "Buy online, pick up in-store" becomes stock feature. [agree]
8. Movie downloads go mainstream. [it should, but I don't know if it will]
9. Music marketers roll out new business models. [they should, but I don't know if they will]
10. Dynamic ads heighten gaming revenue potential. [anything is possible]

They also project an increase in online advertising, "marketing executives will gravitate toward the internet, looking for more measurable ad formats to buttress their positions."

In addition, eMarketer sees a increase in online video ad spending.

[via MarketingVox]